My personal projects & creative endeavors

Leading the brand upgrade end-to-end, from proposal to rollout.

Event visual identity and on-site design for the Agent Openday.

Launch visuals and benchmark presentation for the foundation model release.

Defining 4Paradigm's brand visual identity system.

Campaign and marketing visual design across brand touchpoints.

Culture IP design, translating tradition into a modern brand experience.

A culture symbol system translating 4Paradigm's vision and mission into visual language.

Gift box and badge system design for onboarding and work-anniversary milestones.

A custom mahjong set that turns the brand system into a playable cultural gift.

Building a full brand identity for a smart-technology company.